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ICC celebrated 38 years

ICC celebrated 38 years On March 9th, ICC – Indústrias e Comércio de Calçado, SA, which owns the Lavoro brand, celebrated 38 years of activity, at a social lunch, which brought together current and former employees, some from the company's origins.

«It was an occasion to celebrate – an opportunity to momentarily look back, but above all a golden ticket to chart the path forward», comments Teófilo Leite, founder and chairman of the board of directors. In 1986, ICC was created to produce differentiated footwear. Always focusing on professional footwear, ICC has managed to maintain business predictability and grow, thanks to a constant focus on innovation in methods, materials and technologies, but also on continuous training, the involvement of strategic partners, commercial work, in marketing and how to communicate your offer.

The awarding of prizes to employees who completed 25 years of dedication to ICC, as well as an enigmatic Quizz, which promoted both knowledge about the company and its brands and the welcoming of dozens of new employees, animated a gathering that, In addition to celebrating, it aimed to strengthen bonds and team spirit.